Kellan H.

Kellan Hannah | Marketing + Brand Strategy I've spent 12+ years turning complex technical products into revenue engines by finding the patterns most marketers miss. My background spans biotech, construction technology, cleantech, and eCommerce—industries where the marketing challenge is translating innovation into stories that make buyers confident enough to act. At Lite-1, I crafted the brand narrative that won Web Summit's PITCH competition against 1,000+ startups by distilling fermentation science and IP pipelines into investor-ready positioning. At Dvele, I led the development of a home customization app that increased qualified leads by 450% and shortened sales cycles by five months—not typical marketing work, but the system that actually moved deals forward. What sets my approach apart is recognizing that breakthrough growth often comes from unsexy operational fixes, not flashy campaigns. I see where brand positioning and performance marketing either reinforce each other or create friction—and I build the connective tissue that turns marketing promises into conversions. Whether it's aligning messaging across sales and product, designing content systems that reduce repetitive inquiries, or building go-to-market frameworks that compound over time, I work at the intersection of strategic vision and tactical execution. Founders come to me when they know something's not working but can't pinpoint why—or when they need someone who can move between high-level strategy and hands-on implementation without losing sight of revenue outcomes. Let's have an intro call and see if we agree on what needs to change. Cheers,