Dawnette P.

Dawnette Palmore is a serial entrepreneur, Fractional CFO, Money Coach, Insurance Strategist, and business operator with more than 26 years of hands-on experience building, running, and advising multiple businesses across diverse industries. Her work centers on helping founders move from chaos to clarity by building profitable, sustainable companies that support both business growth and personal well-being. Dawnette’s entrepreneurial journey began inside family-run businesses, where she gained real-world experience managing finances, operations, and unpredictable cash flow long before she ever carried a formal title. As a stay-at-home mom who later became the financial backbone of multiple ventures, she understands firsthand the pressure founders face when income is inconsistent, margins are unclear, and decisions must be made without clean data. Over the years, Dawnette has built and operated multiple companies, including: Your Money On Purpose Coaching a financial coaching and fractional CFO firm serving women entrepreneurs and small business owners, specializing in cash flow systems, financial clarity, and values-based decision-making A licensed insurance agency, helping individuals, families, and business owners protect what they’re building through strategic life and financial protection planning A Texas-style BBQ catering company, focused on pop-ups, private events, and operational scalability A vehicle damage appraisal company, specializing in car damage assessments and insurance-related valuations An RV body shop, providing repair and restoration services and managing complex operational workflows, vendors, and labor costs This diverse background gives Dawnette a rare advantage: she doesn’t just advise from theory — she advises from experience. She has managed payroll, pricing, vendor relationships, insurance risk, forecasting, lean seasons, growth spurts, and everything in between. As a Fractional CFO, Dawnette supports founders by translating financial data into confident decisions. Her expertise includes cash-flow forecasting, profitability analysis, operational systems, executive decision support, and financial leadership for businesses that are growing but not yet ready for a full-time CFO. She is also the host of the Your Business on Purpose podcast, a speaker on financial wellness and entrepreneurship, and a trusted advisor to business owners navigating growth, transitions, and sustainability. Within the Fractional Founders Network, Dawnette is eager to contribute financial leadership, strategic insight, and mentorship — particularly in the areas of cash flow management, founder decision-making, insurance and risk strategy, and building businesses that are both profitable and human-centered. She is deeply committed to collaboration, knowledge-sharing, and helping founders build companies that endure.