Lalena K.

Marketing Built for Complex Businesses. I have built B2B marketing engines that generated over $100M in revenue. Now I'm helping companies turn marketing spend into measurable growth. B2B, B2C, Construction, eCommerce, Engineering, Industrial, Logistics, Manufacturing. Turning complicated offerings into clear, compelling digital experiences that drive visibility, engagement, and qualified leads. Ensuring your website becomes the command center of your growth. Engineered to support sales, track real performance, and generate measurable ROI through strategic design, digital marketing, branding, and integrated systems. Founder & Fractional CMO at Collaborative Concepts. Our Clients Get a Partner, Not a Vendor. Not just a marketer—former construction business owner 2x. That experience means I get it: profit margins, P&L, hiring struggles, and sales cycles. My team looks at your business holistically, ensuring marketing aligns with real sales growth goals. As Founder of Collaborative Concepts Marketing, I bring 15 years of digital marketing expertise across agency and in-house roles. From brand strategy and demand generation to data-driven campaigns, I’ve helped companies scale, retain clients, and strengthen market positioning. What sets me apart: I combine executive-level marketing expertise with the perspective of a business owner—making me a true partner in driving measurable results.