Cynthia S.

I’m a seasoned marketing executive and fractional CMO who helps startups, growth-stage, and exit-stage companies transform vision into market impact. With deep expertise in marketing growth strategy, demand generation, AI-powered marketing, and digital healthcare, I specialize in the 0-to-1 game for market entry and launch that ultimately drives measurable growth. What makes me different: With nearly 25 years experience and 3 exits under my belt, I bring the expertise of a CMO and big brand visionary with the hands-on agility of a startup operator. My passion lies in democratizing access to proven playbooks, innovative technology, and translating complex inputs into simple, compelling, and actionable strategies. I’ve lead and launched multi-million dollar brands. I've partnered with health tech innovators, disruptors, and startups leading go-to-market strategy infused with storytelling, and built marketing functions that powered sales enablement. My approach blends strategic vision and clarity with hands-on executional speed—whether that means launching new brands, driving volume in MQLs, or scaling marketing operations. Core Expertise: Fractional CMO leadership & executive marketing strategy Brand visionary for positioning, storytelling, and category creation Customer journey expert Digital-first marketing, demand generation & automation AI-assisted marketing—staffing, insights, content strategy & campaign optimization Growth marketing for healthcare technology & healthcare industries